CPF Launchpad warehouse in Atlanta – Vinyl flooring logistics for contractors

What is CPF Launchpad?

August 01, 20257 min read

What is CPF Launchpad?

A Smarter Way to Source Vinyl Flooring for Installers, Contractors, and Dealers - Jorge Guerrero

If you're a flooring installer, general contractor, or dealer in the United States, chances are you've faced some version of this problem: long lead times, unreliable inventory, rising costs, and a supply chain that works against you. You’re expected to deliver excellent results to your clients, but without a reliable source of materials, you're constantly playing defense.

CPF Launchpad was built to solve that problem. It’s not a product catalog. It’s not just another flooring distributor. It’s a flooring supply and logistics solution engineered for the real needs of small and mid-sized construction businesses.

This article answers everything you need to know about CPF Launchpad: who we are, what makes us different, and why we’re becoming the preferred vinyl flooring partner across Georgia, Florida, and beyond.


The Problem with Traditional Flooring Supply Chains

The flooring industry hasn’t kept up with the realities of small business builders and installers. If you’ve ever waited 90+ days for a container of vinyl plank flooring to clear customs, or had a warehouse tell you they’re out of stock on a product your client already approved, you’re not alone.

Here are the most common complaints we hear from flooring professionals:

  • Long lead times from overseas manufacturers

  • Limited cashflow to buy in bulk

  • Zero visibility into shipping or delivery timelines

  • Middlemen adding markups but no real value

  • Lack of product consistency or documentation

These problems cost you time and money. Worse, they damage your reputation when you're forced to tell clients that the product they picked isn’t available, delayed, or priced higher than quoted.

That’s why CPF Launchpad was created — to put pros like you back in control.


How CPF Floors Got Started

Before we get into the mechanics of Launchpad, it’s important to understand our roots.

CPF Floors was founded in March 2020, right at the onset of the pandemic, when construction supply chains were strained and demand was chaotic. We started in a small 2,000 sq ft warehouse in Miami, Florida, with a simple mission: to bring dependable vinyl flooring to market with better logistics and pricing.

Fast forward to today:

  • 80,000 sq ft of warehouse and showroom space

  • A second warehouse in Lakeland, FL serving Central Florida

  • A growing network of 500+ flooring dealers and pros

  • Launching operations in Georgia with a local warehouse in Doraville, just 20 minutes from downtown Atlanta

CPF Floors has grown responsibly — not by chasing volume at all costs, but by building relationships with contractors, installers, and builders who value product consistency, direct pricing, and timely service.


Introducing CPF Launchpad

CPF Launchpad is our newest business unit, designed to empower local professionals across the Southeast and beyond with access to the same supply chain advantages as national players — without needing to import materials, lease massive warehouses, or guess which flooring products will actually sell.

What CPF Launchpad Offers

  • SPC Vinyl Floors with Proven Demand
    Our collections have performed in the U.S. market for over five years, specially our Quick48+ and SpiritXL collections. These are not experimental styles or “closeouts” — they are high-velocity products chosen for their stability, durability, and mass-market appeal.

  • Buy by the Pallet or by the Container
    You don’t need to lock up $30,000 in product to get a competitive price. Our pricing tiers reward volume, but we meet you where you are — whether that’s one job at a time or outfitting a new development.

  • Logistics Handled for You
    We handle the importing, duties, customs, and warehousing. You don’t need freight forwarders or customs brokers. You just get your product when and where you need it.

  • Support in English and Spanish
    Our team understands the local market, and we speak your language. Whether you’re based in Norcross, Marietta, Sandy Springs, or downtown Atlanta, we’ve got you covered.

  • Local Pick-Up or Delivery
    Our warehouse in Doraville makes it easy for your crew to pick up products directly, or we can arrange job-site deliveries on your schedule.


Why Vinyl SPC Flooring?

Our speciality is SPC (Stone Polymer Composite) vinyl floors, one of the fastest-growing segments in flooring for good reason. It offers:

  • Water resistance

  • Dimensional stability

  • Durability under heavy foot traffic

  • A wide range of wood-look designs

  • Easy installation with click-lock systems

CPF Launchpad specializes in SPC flooring that meets high standards, including:

  • Rigid core construction

  • Certified click systems

  • 100% waterproof options

  • UV-resistant wear layers

  • Tested sound ratings and pressure performance

We back our collections with documentation, lab testing, and the track record of thousands of successful installs across Florida, Georgia, and the Carolinas.


Who Is CPF Launchpad For?

We designed Launchpad for serious professionals who want to scale their business without scaling their headaches. Our most successful customers are:

  • Installers tired of relying on local suppliers who run out of stock or inflate prices

  • General contractors looking to simplify their purchasing process and stabilize margins

  • Dealers who want to expand their offerings without investing in massive inventory

  • Builders and property managers looking for reliable bulk partners with just-in-time delivery

Whether you're a small business installing 2,000 sq ft per month or managing multi-unit residential renovations, CPF Launchpad is flexible enough to support your workflow.


What Makes CPF Launchpad Different?

You’ve probably seen dozens of flooring suppliers make promises about quality or savings. So why trust us?

Because this isn’t a side hustle. Flooring is what we do — and we’ve done it every day since March 2020.

  • We are a direct manufacturer
    You’re not buying through layers of distributors. That means you get pricing transparency, faster replenishment, and a real relationship.

  • We own the logistics
    We don’t pass the buck. We manage our own warehouses and transport partners to ensure on-time deliveries.

  • We curate high-performing collections
    You won’t find 1,000 options with random names. We focus on products that actually move — styles that clients love and contractors trust.

  • We build real partnerships
    When you open a CPF Launchpad account, you’re assigned a product advisor — not a chatbot. We’ll help you plan purchases based on your jobs, cash flow, and growth goals.


Our Commitment to Small Business Builders

We’ve been inspired by business leaders like Cody Sanchez, who encourages entrepreneurs to embrace "boring" but profitable businesses — like flooring.

We also echo advice from Kevin O’Leary (Shark Tank) that traditional businesses must evolve and adopt new tools like AI, automation, and smarter supply chains to survive. That’s exactly what we’re doing.

CPF Launchpad merges the power of global manufacturing with local warehousing and customer service, making you more competitive, not less.


Ready to Get Started?

If you’ve ever thought:

  • I wish I didn’t have to rely on overpriced suppliers

  • I’m tired of not knowing when or if my floors will arrive

  • I want to grow my business but I can’t tie up my capital in slow-moving inventory

Then CPF Launchpad is for you.

Here’s how to begin:

  1. Open your free account
    No commitments, no credit card required.
    Open your account now

  2. Get $100 off your first order and Sample Kit
    Plus a sample kit with top-performing vinyl planks for just $1 plus shipping ($10 in total).

  3. Talk to a product advisor
    We’ll help you forecast your flooring needs and suggest a smart purchase plan.


Serving the Southeast — and Growing Fast

Our Atlanta Launchpad warehouse, is strategically located in Doraville, Georgia. This location serves installers, contractors, builders and dealers located in:

  • Atlanta

  • Sandy Springs

  • Marietta

  • Norcross

  • Decatur

  • Lawrenceville

  • Tucker

  • And surrounding cities across Georgia

With additional Launchpads expansion coming to the Carolinas, Texas, and New Jersey in the near future. Excited to have you as part of our growth story!


Final Thoughts

CPF Launchpad is here to make your life easier. We believe in giving contractors and installers the same supply chain tools the big guys use — without making you jump through hoops.

You deserve quality floors, delivered on time, with pricing that rewards your business growth.

That’s the promise behind CPF Launchpad.

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